You have an amazing product and you want people to know it. So how do get their attention when there’s already so much information being shouted at them?
Creating a campaign will boost your brand awareness and get your product seen by the right people. Here are my 5 easy steps to take when creating a successful marketing campaign.
1. Prepare a mission statement. This can be a couple of sweet sentences to a short descriptive paragraph about product and who you are. Think about what makes you different from your competitors and why people should trust you to sell them something they want.
2. Target your audience. Targeting your audience makes your campaign much more effective. Find out what your audience is doing in their spare time, what are they spending money on, what websites are they visiting, what are their interests? You need to use your stalking skills for this one! You can also use websites such as Google Alerts, Social Mention & SEO Book to see who your competitors are targeting and getting attention.
3. Describe your services. Even though you have already told us what you are selling in the Mission Statement, make sure you let your audience know exactly how to find & buy your product. Use website links, descriptive info about your product, testimonials if you’re feeling fancy, prices, how to buy, when they will receive their product etc. The more they know, the more they will trust you.
4. Landing Page. For any campaign, you ALWAYS need a landing page. This could be one of your social media platforms or a website. Let people know how easy it is for them to find you and buy your product. Create a countdown to the launch, do a fun competition, get engaging with your could – be – customers. Use tools such as Facebook / Instagram promotions if you want to reach more people, these can be cheap and cost effective if used properly. Make sure your landing page is themed around your brand, so think about how you want to come across. What language/ tone do you think is appropriate for you target audience, colours, images, news, topics?
5. Analytics. This may sound boring and time consuming but it really isn’t, Google Analytics makes things easy for you. It should be exciting to see how much progress you are making, where your referrals are coming from and how your customers are finding you. Keep track of this and try new things if they aren’t working already.
- Set realistic goals
- Try find customers who will provide you with ongoing business
- Be loyal to your loyal customers. Offer them discounts, set up a system when someone buys something, you will be able to identify them. Anything to make a more personal experience for the customer.
- Set up an E-mail subscribe list. MailChimp is my fave way to do this.
- Don’t be afraid to fail. Failure is a natural part of the process. Trail – and – error.